You've fine-tuned the design of your stand, thought about the lighting, the signage... But have you paid enough attention to the storeroom? Often perceived as a simple storage room, the storeroom is a strategic space that can influence the effectiveness and image of your presence at a trade show.
So what's the point of having a reserve, and why is it crucial to look after it?
What is the purpose of a stand reserve?
The storeroom is your team's headquarters and the logistical heart of your stand. It's where you can :
- Store your personal belongings: Coats, bags, laptops, to avoid cluttering up the stand.
- Recharging batteries: A space to recharge your electronic devices, but also to allow your team to take a quick break and refresh.
- Prepare drinks and snacks: Keep water, coffee or a few snacks on hand to keep your team energized throughout the day.
- Store promotional material: Brochures, goodies, business cards, product samples.
- Store packaging: For products sold or demonstrations.
In short, a well thought-out storeroom keeps your main stand area clean, organized and entirely dedicated to visitor interaction.
Why is it important to dress this reserve?
Even if the storeroom is hidden, its design and "dressing" should not be neglected. It's the mirror of your professionalism and internal organization.
- For brand image consistency: Dressing the storeroom as well as the storeroom door ensures a well-finished stand. Dressing in harmony with the rest of the stand reinforces the overall brand image.
- Motivating your team: A clean, tidy and attractive space, even backstage, contributes to your team's well-being.
- For functionality and efficiency: Storage units (shelves, hooks, etc.) optimize every square inch of the storeroom. A well-organized storeroom facilitates access to materials and reduces the time spent looking for things.
Tips for dressing your storeroom :
- Colors and materials: Use the same colors and, if possible, the same materials as the rest of the stand for visual continuity.
- Modular shelving: Choose modular shelving and pedestals that adapt to your specific needs and maximize vertical storage.
- Functional lighting: Good lighting is essential for visibility and working comfort.
- Electrical outlets : Multiply charging points for phones and computers.
The storeroom can even become a lever of visibility, as it can be raised to be seen from afar. In this way, your storeroom is almost transformed into a sign.
Stand space is not a luxury, it's a necessity. By giving it the attention it deserves in terms of size, organization and aesthetics, you'll optimize not only your team's efficiency, but also the overall impression left by your company. It's investment behind the scenes that ensures success on stage.
