"How do I showcase my brand at an event?" This is the question that all exhibitors at a trade show naturally ask themselves.
One way of doing this is by dressing up your stand. In fact, it's the ideal communication space for showcasing your brand.
Different types of stand dressing exist, depending on constraints and needs.
To begin with, let's focus on the 2 most frequently used types: canvas and adhesive.
Canvas wrapping
It has a number of advantages: the matte, slightly satin finish means you can have photos that are PERFECT 😉 But above all, stretched canvas means there are no boundaries on the creation and super-finished finishes.
This solution guarantees excellent message and text legibility. And to top it all off, it's also eco-responsible, as the canvases can be given a second life as eco-responsible goodies.
Adhesive cladding
This is the most economical formula, and therefore still quite popular. However, it is constrained by the partition walls, so the creation is "cut" into several pieces.
This solution is only possible if modular partitions are included in the package. It is not suitable for customizing wooden partitions.
Last but not least, it can be used to dress up a storage door, allowing you to personalize 100% of the available surface area.
Expose tips
- For a really well-finished stand, we recommend that you also dress your counter.
- The stand can be completed with a banner around the perimeter. This adds dimension to the stand, and attracts visitors' attention in the aisles.
- You can add height to your stand by raising the height of the storeroom, or by adding a hanging sign. These options highlight the brand beyond the confines of the stand.
